This jersey marked a groundbreaking crossover—Travis Scott became the sixth artist (after Drake, Rosalía, The Rolling Stones, Karol G, Coldplay) to feature his logo on FC Barcelona’s match jerseys through the club’s long-standing Spotify partnership.
It was unveiled in coordination with Scott’s first-ever performance in Barcelona—an exclusive event held the night before the legendary “El Clásico” on May 11, 2025.
The jersey’s rapid sellout and high resale value are a testament to its cultural cachet—fusing sports, music, and fashion in one statement piece
